We Work competitors form alliance
Flexible office startups Knotel and Grind formed an alliance as they try to take on WeWork, the companies announced Thursday.
From now on the co-working company Grind will refer larger firms and members that want to move out of its spaces to Knotel, which caters to companies in search of a serviced office on a flexible lease. In return, Knotel will refer freelancers and smaller firms, which it generally doesn’t cater to, to Grind. As part of the deal, Knotel is taking over Grind’s location at 419 Park Avenue South.
The agreement comes a month after WeWork announced a $4.4 billion investment from Japanese conglomerate SoftBank and aggressive expansion plans in Asia, putting pressure on its competitors. Two weeks ago, Knotel parked a bus advert